Persona Research Shows Books More Popular Than TV!
Of course, nothing beats the Internet, a fact we've argued for years.
As always, Persona leads in new innovations in these areas, and Internet marketing via our proprietary Blogertize methods have built entire companies on low-cost internet marketing. So, here are some high level findings from a National Persona Syndicated Study covering all states.
Model — Online by invitation, randomized email invitation, sample size 10,800
Accruacy — plus or minus 0.2%, 9 times out of 10
Some High Level Findings
- BOOKS — 30.6% "Can't live without books" — 23.4% "LOVE books" — 20.9% "Read regularly" totalling 74.9%
- TV — Only 18.4% "Can't live without TV" — 29% "LOVE TV" — 30.5% "Watch regularly totalling 77.9% but somewhat "less enthusiastic" than the book lovers
- INTERNET — 36.4% "Can't live without internet" — 23.7% "LOVE Internet surfing" — 22.5% "regularly Internet surf" totalling 82.6%
Good news for Publishers, and for Internet advertisers. It would seem that the Internet is the best way to get the word out on books (perhaps TV programers should advertise on the Internet as well!)
Looking only at the "Can't live without it" ratings:
- 36.4% for Internet
- 30.6% for Books
- 18.4% for TV
Reality Television is not as popular as pundits would have us believe, with only 13.8% responding "Can't live without it."
Popular Online Destinations
- Amazon.com — 16.3% go often, 13.4% regularly, 44.4% sometimes — again supporting the popularity of books
- Ebay scores similarly with 18.9% often, 13.5% regularly and 44.8% sometimes
- Facebook scored lower than expected at 4.5% often, 2.7% regularly and 14.3% sometimes
- Myspace scored better at 12.3% often, 7.5% regularly, 28.1% sometimes
- YouTube held on at 8.9% often, 10.8% regularly, 41.4% sometimes
- Google scored highest, of course, at 39.6% often, 17.8% regularly and 34.5% sometimes
An excellent case study from Kunati: the recent release The Last Troubadour. By carefully speaking to particular audiences
| -- in this case historical novel fans and Tarot fans (estimated at 50 million in North America) -- and using only blogs, journals, forums and online trailers (see bottom) to promote the book, author Derek Armstrong turned the epic into a hit, with foreign rights and movie rights pending, and an amazingly loyal fan club: FAN MAIL: "I'm a big fan!" C. Gerus "This is the best book I've read. I mean the best ever." Jenine "I sat down to savor. I gobbled it up in one weekend. Amazing." D. Carus "Magnificent. Wise. Bawdy. Funny. Exciting. Tarot. What more could anyone ask?" Wise Tarot Magazine "Don't miss this book! Derek Armstrong, get writing!! I'm ready for the sequels to this book. Very well written, engrossing, and just enough humor to balance the rather graphic description of people burning at the stake. I heartily concur with the jacket: "An author to watch"... and worth waiting for, although I want them NOW!! Great history, wonderful characterizations. So, Derek, are you ready to publish the next two books yet? This avid fan is very eagerly, but not so patiently, waiting." S Otis "Wow!" S Fastow "My only regret, next fall is a long time to wait for the sequel! I'm telling everyone to read!" E. McGee "My only complaint is the ending. I didn't want it to end." B Cunningham "I can't wait for the second book." M. Ross "The Last Troubadour was amazing!" Ana "Life is myth and archetypes and Armstrong depicts both with brilliance." K Harrington "I love The Last Troubadour. It's thrilling!" S. Francis "The Inquisition, a crusade, tarot, Cathars? I'm in! As soon as I found there was a quest for a holy relic, I was hooked, and stayed hooked until the conclusion." D. Diotalevi "I really enjoyed it! More, please." Leslie "if you're smart you'll get it. And love it." T Sentell "Is it historical fiction, thriller, epic, romance, adventure, biting satire? All of the above." R Carter "All the colors of humanity into his characters, among them duty, compassion, and humor." K Harrington "This novel is like a house on fire. This story moves!" R. Metcalf "Intriguing!" C Hawkes "I have just had the enormous luck of having "The Last Troubadour - Song of Montsegur", by Derek Armstrong, cross my path. The key to this book ... at least in the eyes of most Tarotists, is that Armstrong has chosen to model his major characters after Tarot archetypes. His writing is superb, and his characters full blooded people, not two dimensional works of art on paper. The setting for the novel is 13th century Europe, in the city of Carcassonne. The plot is one of cunning and intrigue. Part humor, history, part mystery, this rowdy, bawdy book is a marvelous read! "Bonnie Comments from one of the biggest Tarot Forums online: Oh, from the mainstream reviewers: - "...brilliance in which Armstrong blends comedy, parody, and adventure in genuinely innovative ways." — David Pitt, Booklist Magazine - "The Last Troubadour is a must read, a sizzling blend of satire, adventure, historical romance and comedy. The tarot-based characters are inspired. This is definitely an author to watch." - "Kudos to Derek Armstrong ... this is a wonderful work of art, and I highly recommend it to all who are interested in the Tarot, in the history of the 13th century, and in a mystery that crosses many boundaries!" -Bonnie Cehovet, TE, Aeclectic Tarot Book Review Kunati's famous novel trailers (invented by Kunati's creative director in the 1980s) is another online tactic that drives massive traffic, sales and fans. Here's The trailer for The last Troubadour: |
Derek Armstrong
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