“Clever thriller and a clever setting,” Marjorie Braman, VP Harper Collins
“Original and different.” Charles Spicer, St. Martin’s Executive Editor
"The Game rocks," Dr. Audra Himes, Professor of literature.
"The Game is very strong." Dave Shields, author of The Race and The Tour
“Reality television as a backdrop to this high-pace suspense thriller is just brilliant.” Pat Brown, author L.A. Heat
“The Game is all mystery, and a marvelous psychological suspense drama. A great read.”
Gloria Piper, author Train to Nowhere
The Persona Principle: How to Succeed in Business with Image-Marketing
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time." Patti Summerfield, Strategy Magazine.
"The Persona Principle is more than the literary equivalent of a shell game... Image Marketing is bound to increase in importance." Debra Phillips, Entrepreneur Magazine
"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around." How Magazine
"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals--on image alone." Don Morris, Dayton Daily News.
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time." Patti Summerfield, Strategy Magazine.
"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles." Profit Magazine
Four and a half stars average reviews on Amazon
“The best of the best -- bar none! .”
September 6, 2006
Reviewer: T. K. Kenyon author "*RABID*
To succeed in business or a career, you not only have to do your job well, but you must market yourself successfully.
I'm in the middle of an MBA, and I read this book at the same time that I was taking Marketing. The Persona Principle applies the principles of branding and image-making to people, and it's so much easier to read and more fun than a marketing textbook. Armstrong distills the important principles of image and brand marketing down to their essences, then explains succinctly and clearly how to apply these principles to your business or your career to best achieve success.
There are two great obstacles that you have to overcome before you can succeed, either in business or in a career: invisibility and incredibility. Basically, people have to know that you exist and know you can do the job well before they can hire / buy from / promote you. The Persona Principle perfectly explains how to overcome these two obstacles, and not with silly aphorisms but with concrete help.
This is the best book I've ever read on marketing yourself for success.
TK Kenyon
“Open the door!”
September 6, 2006
Reviewer: Lynn Hoffman "author: The New Short Course in Wine" (Phila., PA USA)
We live in a world of incredible media noise. In the competition for attention, voices get louder and messages turn into slogans. For the person with a product, idea, cause or candidate to promote, the temptation is to merely imitate the loudest and most mindless of the current slogans and use the most obvious channels. The virtue of The Persona Principle is that it quietly and rationally cuts through all the noise and lays out a set of principles to guide you through the development and implementation of a sound marketing strategy. The beginning of the program is the development of visibility and credibility. We all know how easy it is to be victimized by 'word of mouth'. We end up repeating what we take to be the conventional wisdom and, when there seems to be some weight behind it, to accept it uncritically. Here at last, is a road map to creating that kind of credibility for ourselves, our projects and our products.
Lynn Hoffman, author of The New Short Course in Wine
“I can't wait to apply what I've learned through this book...”
September 6, 2006
Reviewer: Carol D. O'Dell "aka Carol D. O'Dell, Author of Mothering Mother
I'm picky when it comes to non-fiction books. They have to deliver--be clear, concise, cut to the bone of the matter, and leave me with a plan. Persona Principle gets this. The book's emphasis on invisiblity and incredibility alone is worth the price of the book. It's marketing savvy at its best.
Carol D. O'Dell, author of Mothering Mother
“The authors will help you...”
August 28, 2001
Reviewer: A reader
The importance of a company's image as a corporate asset is immense. The Persona Principle clearly demonstrates how top management at any firm can ensure that their entire organization live and breath a good corporate image. Through the use of case studies, and proven image-marketing techniques, the authors will help you build a step-by-step " Persona Plan " to help your company capitalize on the most important and powerful asset it owns.
“Underated Bible of everything you need to know about image.”
July 9, 1999
Reviewer: A reader
The books that are out there about image tend to be turgid, academic, and industry specific. This book fragments the mold to propose a simple and intelligent argument about image, organized in clear (actually coherent and logical - not just) steps. Overlook the occasionally shoddy writing and blatant self-promotion, and you'll find a treasure of insights into the elusivity of image-formation. I have been known to sleep with my book. You may too!! whew.
The Last Troubadour
“This novel is like a house on fire. This story moves!” Rory Metcalf, novelist
“The real and symbolic destruction of an entire people’s hope is very forcefully recreated. A totally believable picture of Carcassonne in the Middle Ages.” Mary Bird, novelist
“Very entertainingļ¼a fascinating historical event with important issues presented through an immediate intrigue and varied characters.” M.J. Smart, novelist
“I like the whimsical manner with which you tell this story. It’s like reading a mystical tale rather than a history. I like the smells and sounds. I greatly admire the degree of research.” Diane Whitehouse, author
MADicine
Advance Praise for MADicine (forthcoming Fall from Kunati Books)
“Better than the last Crichton novel.” B.J. Ryan, novelist
“Definitely of best seller quality, and much better than the last thriller by a name author I read.” Doug Osborne, author Anna and Mel
“I absolutely loved this book. ALL of your characters were engaging and interesting. They were cruel, funny, bratty, snooty, smart, brave and absolutely crazy. Your writing is perfection. I have no doubt at all that this will soon be on the best seller list.” Erika Morin, novelist